Kristen Becker Reed

IMG_0194I specialize in building niche beauty brands by placing them in the world’s top retailers including Nordstroms, Neiman Marcus, Beauty Habit, B-Glowing, Bluemercury, Henri Bendel, Bergdorf Goodman, Barneys, Montage Resort and Spa, Bacara Resort and Spa, Stanley Korshak in Dallas, Forty Five Ten in Dallas, Joyce and Lane Crawford in Hong Kong, Spacenk in the UK, and USA and Mecca in Australia.

I have worked in the fashion and beauty industries for more than 15 years. My career started in a multi-line clothing showroom called L’Atelier with lines such as Earl Jeans, Susana Monaco and James Perse. This is where I learned a passion for selling brands in which I believe and taking them to the next level.

From 2002 to 2004, I was the Director of Sales for Kai Fragrance. I started selling the single oil perfume in the showroom (L’Atelier). From there, I joined the company in-house to run sales, marketing and PR. I oversaw an expansion from a handful of small boutiques to a national and international presence.

Next, I founded my own line, Becker Eshaya, in the spring of 2005 with then head buyer for Ron Herman John Eshaya. By 2007, we had created two fragrances and had a distribution network with a core base of small specialty stores, apothecaries and spas worldwide.

From 2007 to 2012, I represented Sara Happ as Director of Sales and served as an advisor to the Board of Directors.

KBR beauty is the culmination of my career in the fashion and beauty industries. I represent niche brands that have the potential to become huge successes through strategic distribution, visionary product development, publicity, and branding.


“We love working with Kristen! She always introduces us to emerging brands that are ideal for our tastemaker customer base. Her lightening speed response time and “can do” attitude is so appreciated. She is a true beauty industry professional!” -Lisa James,

“Joyce Beauty has been working with Kristen for 4 years. She introduced Kai Fragrance and Sara Happ to the Hong Kong market through our stores. She always comes to us with the newest and greatest. Before leaving Sara Happ she helped to create our own exclusive Joyce Beauty lip scrub by Sara Happ. She is quick, efficient and makes things happen and always is in constant communication with us on her brands.” —Harriet Lee, Joyce Beauty Hong Kong

“We have been working with Kristen for many years. She helped us introduce Sara Happ to the Philippine market through our Beauty Bar stores. After working with her on this brand, it was so easy for us to trust her on the other brands she works with. They all are fantastic because she has a discerning eye! Best of all she really supports our stores and is a pleasure to work with” —Marella Estrella,

“I always enjoy working with Kristen, she has excellent taste and a great eye for products our customers love. We have worked with her with kai, Becker-Eshaya and with Sara Happ. She is truly passionate about the brands she represents and our entire team enjoys working with her. We can’t wait to see what she discovers next!” —Teresa Mitchell,

“I’ve been working with Kristen for more than 10 years. She’s an exceptional rep, and an even better person. I love her! In that time, she’s built three brands pretty much from the ground up: Kai Fragrance, Becker Eshaya, and Sara Happ. Kristen makes sure her clients are in the best stores (including mine), and she’s always open to feedback in making her products better.” —Annie Loomis, Making Faces, Portsmouth, NH

Historical Work

be becker eshaya
Sara Happ
Leila Lou
Lina Hanson
Shawn Burke Ltd.
Free Your Mane
Finn & Co
Vintner’s Daughter
Vapour Beauty
Jouer Cosmetics

Contact Us

Please contact me by email, phone, or fax:


P: 310.403.8273